|
Other News from the web |
|
MarketingProfs - Smart thinking ... pass it on.
|
Marketing Resources for Marketing Professionals
|
-
Get the Vote: Use Political Marketing Techniques to Power Your Campaigns
Love 'em or hate 'em, politicians are some of the most effective marketers out there. Let's break down how they achieve their ends, and how we marketers can cop their best moves to win the vote—for our products and services.
-
The Power of Podcasts
Social marketing techniques such as blogging, wikis, podcasts, twitter, and virtual worlds have given marketers an extraordinary range of opportunities to reach out to audiences. But do these techniques really pay off—or are they just trendy alternatives that offer no measurable return on marketing investment?
-
Top Lessons Learned in Consumer-Generated Advertising
Marketers have recognized the immense creative talent that resides outside of Madison Avenue. They've recognized that, with Consumer-Generated Advertising, properly executed, they can generate quality, consumer-relevant content at a fraction of the cost of conventional agency productions. And these commercials break through the clutter with their "real" feel and relevant messaging.
-
Boost Email Marketing Response With List Segmenting and Triggered Emails
If you are an email marketer who is doing traditional "batch and blast" email marketing, now's a good time to start segmenting and sending triggered emails. Doing so allows you to send more relevant emails and achieves better response from your subscribers.
-
Tackling the 'Too Hard to' Pile of Marketing Accountability
If you're like us, you probably have one of those piles on your desk that keeps being moved from one corner to another. You know, that pile you need to get to but avoid because it will take some real effort to tackle? For many marketing professionals, marketing accountability, analytics ,and ROI are in this pile.
Marketers must stop avoiding this topic and tackle the pile!
|
|
