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        <title>Sustainable Marketing - Green Marketing, Organic Marketing and Environmental Marketing</title>
        <description><![CDATA[Sustainable Marketing - the Internet's leading site for Green Marketing, Organic Marketing, and Environmental Marketing Services, Information, and Education]]></description>
        <link>http://www.sustainablemarketing.com</link>
        <lastBuildDate>Thu, 29 Jul 2010 16:35:25 +0100</lastBuildDate>
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            <title>A new SustainableMarketing.com is in the works</title>
            <link>http://www.sustainablemarketing.com/content/view/158/</link>
            <description><![CDATA[We're busy working on SustainableMarketing.com Version 3 in the background, which will offer an improved community and directory of members. In the meantime, enjoy our short postings from our Del.icio.us bookmarks, tagged with 'sustainablemarketing'. You can also tag your own items with sustainablemarketing if they are of interest to the community, using technorati tags for your blog, del.icio.us (http://www.del.icio.us) bookmarks, or any other website that supports the rel="tag" microformat (http://www.microformats.org). 


Recently  Tagged and Bookmarked (http://del.icio.us/ivanoats/sustainablemarketing)
.]]></description>
            <author>ivan@sustainablemarketing.com</author>
            <pubDate>Thu, 13 Jul 2006 15:37:06 +0100</pubDate>
        </item>
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            <title>Green Marketing and Innovation Survey</title>
            <link>http://www.sustainablemarketing.com/content/view/155/</link>
            <description><![CDATA[An MBA student by the name of Alison Notini, is currently attending
the the University of Mass Lowell and she is conducting a research
study on Sustainable/Green Marketing. This is her last semester and she
will be receiving her MBA in December of 2005. She is looking for your
help and your expertise in order to complete her research and finish up
her paper (which will be published within the next few months). The
more help she can get, the better. Feel free to contact her at
Alison_Notini@hotmail.com with any further questions.

The survey was available online, and we are now awaiting her results, which will be posted here..]]></description>
            <author>ivan@sustainablemarketing.com</author>
            <pubDate>Mon, 10 Oct 2005 23:07:51 +0100</pubDate>
        </item>
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            <title>Green Marketing News</title>
            <link>http://www.sustainablemarketing.com/content/view/154/</link>
            <description><![CDATA[The news items on this page are collected from various sources on the web and have the key phrase "Green Marketing" in the article. Some may not be the best quality or relevancy, but this will always be the most-up-to-date list you can find on green marketing..]]></description>
            <author>ivan@sustainablemarketing.com</author>
            <pubDate>Sun, 09 Oct 2005 17:18:52 +0100</pubDate>
        </item>
        <item>
            <title>Consumer Survey Finds Doing Good Is Good for Business</title>
            <link>http://www.sustainablemarketing.com/content/view/150/</link>
            <description><![CDATA[Americans are quick to identify polluting companies as "socially irresponsible" and make their purchasing decisions accordingly, says a new survey. The poll also found that American consumers between the ages of 18-29 are more likely to spend more on organic, environmentally preferable or fair trade products than other age groups..]]></description>
            <pubDate>Thu, 15 Sep 2005 23:03:28 +0100</pubDate>
        </item>
        <item>
            <title>More than a third of all consumers boycott at least one brand</title>
            <link>http://www.sustainablemarketing.com/content/view/149/</link>
            <description><![CDATA[More than a third of consumers worldwide boycott at least one brand. This is the result of the latest global GMIPoll, an online opinion poll that surveyed 15,500 consumers in 17 countries..]]></description>
            <pubDate>Thu, 15 Sep 2005 22:43:11 +0100</pubDate>
        </item>
        <item>
            <title>Green Brands: Is the Environmental and Ethical Integrity of Products</title>
            <link>http://www.sustainablemarketing.com/content/view/148/</link>
            <description><![CDATA[
"The challenge for the green movement as a whole is to convert the groundswell of popular concern about the environment and ethical responsibility into personal accountability, altered behaviour and effective action. Those involved with products and services in particular have to learn how to connect with brands that have green credentials to the everyday lives of ordinary human beings, so that we consume less or consume differently."

Link to Original Article (http://www.rednova.com/news/display/?id=225583&source=r_technology).]]></description>
            <pubDate>Wed, 14 Sep 2005 21:56:00 +0100</pubDate>
        </item>
        <item>
            <title>Is It Cool To Be Green?</title>
            <link>http://www.sustainablemarketing.com/content/view/147/</link>
            <description><![CDATA[Consumer interest in the health, wellness, and sustainability of our planet continues to gain momentum

Harleysville, Pa. (August 2005) The Natural Marketing Institute (NMI), the leading provider of strategic consulting, consumer insights and market research services across various health and wellness industries, today expanded on one of the trends it has identified as having a significant impact on the health and wellness marketplace. This trend is the fifth in the series of NMI’s Top Ten Trends of 2005..]]></description>
            <pubDate>Thu, 08 Sep 2005 20:44:42 +0100</pubDate>
        </item>
        <item>
            <title>Corporate Social Responsibility and its Impact on Consumers</title>
            <link>http://www.sustainablemarketing.com/content/view/146/</link>
            <description><![CDATA[Corporate social responsibility has been a hot topic lately and with good reason. According to a recent study by the Natural Marketing Institute (NMI), almost 90% of the U.S. population state that it is important for companies to not just be profitable, but to be mindful of their impact on the environment and society.  Although actual behaviors are, at times, different, the implications of this attitude on business operations are far-reaching. Just over 70% of consumers indicate that knowing a company is mindful of their impact on the environment and society makes them more likely to buy their products or services, and nearly 50% state it makes them more likely to buy their stock..]]></description>
            <pubDate>Sat, 27 Aug 2005 15:37:17 +0100</pubDate>
        </item>
        <item>
            <title>Customer Centric Marketing</title>
            <link>http://www.sustainablemarketing.com/content/view/144/</link>
            <description><![CDATA[It makes sense that putting the customer at the center of your marketing strategy is the cornerstone of a sustainable marketing strategy. But what exactly does that mean, and what implications would that have? The following articles each have a different take on Customer Centric Marketing and what it would mean..]]></description>
            <pubDate>Wed, 17 Aug 2005 15:21:42 +0100</pubDate>
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