There are 18 entries in the glossary.
Pages: 1
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| 4P's | product, place, price, promotion |
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| Balanced Scorecard | A valuation methodology developed in the early 1990s that
converts an organization’s value drivers—such as customer service, innovation,
operational efficiency and financial performance—to a series of defined
metrics.
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| Cause Related Marketing | is a form of corporate philanthropy that links a company's contributions (usually monetary) to a pre-designated worthy cause or charity with the purchases of consumers.
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| CRM | Customer Relationship Management - a category of software that manages and measures customer support issues, leads, and sales activities.
CRM - see also Cause Related Marketing.
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| CSR |
Corporate Social Responsibility (CSR) is the business contribution to our sustainable development goals – how business takes account of its economic, social and environmental impacts in the way it operates – maximising the benefits and minimising the downsides. CSR encompasses the voluntary actions that business can take, over and above compliance with minimum legal requirements, to address both its own competitive interests and the interests of wider society. |
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| Edgecraft | From Seth Godin's book Free Prize Inside!: The Next Big Marketing Idea, a method for
extracting innovations that differs from general brainstorming: "Edgecraft is a
methodical, measurable process that allows individuals and teams to inexorably
identify the soft innovations that live on the edges of what already exists."
Edgecrafting involves choosing an extreme (for example, fastest, slowest,
largest or smallest) and repositioning a product on the edge of that
extreme. |
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| ERP | Enterprise Resource Planning - software that attempts to automate large parts of the backoffice processes of a company - form order fulfillment to invoicing. More info on CIO magazine.
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| green marketing | 1. Marketing that is based on promoting the environmental attributes of a product
2. Marketing that is focused on promoting products that are better for the environment.
See also: Sustainable Marketing |
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| ISO 14001 | An Environmental Management System (EMS) standard. Indcudes procedures, forms and records to standardize behaviors, make planning and administration more predictable and controllable, deliniating responsibilities, processes, timelines, rationales, and locations. Also known as ISO 14000. |
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| LOHAS | Lifestyles Of Health And Sustainability - an acronym coined by the Natural Marketing Institute, and describes an integrated, rapidly growing market for
goods and services that appeal to consumers who have a
meaningful
sense of environmental and social responsibility and incorporate
those values into their purchase decisions. See our article with LOHAS co-creator Bill Capsalis. Search SustainableMarketing.com for LOHAS
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| positioning | The choice of target market (where the company wishes to compete) and differential advantage (how the company wishes to compete) |
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| public relations | P.R. has many definitions:
"Public relations helps an organization and its publics adapt mutually to each other." -PSRA
"The acts of communicating what you are to the public. This is not to be confused with publicity, which is just one of the methods used in communicating the image" - Jaycees
"the management of communications and relationships to establish goodwill and mutual understanding between an organization and its public" - McGraw-Hill
A sustainable vision of public relations is closer to the PSRA definition - bringing all stakeholder groups together and communicating their needs and desires. Ideally, sustainable public relations means that information flows not only from the company to the public, but the other way around, too.
See also:PSRA official definition and history |
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| RSS | Really Simple Syndication - a method for distributing news items and other content over the web. The main advantage is that users get to decide how they view the information (in their RSS reader) versus traditional email's uncategorized pushing of information.
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| Schumpeter | Influential 20th century economist who wrote about entrepreneurship, business cycles, and creative destruction more info on wikipedia
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| SME | Small to Medium Enterprise. Usually anything from a home based business to a business with less than thousands of employees.
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| Social Responsibility | is the collection of marketing philosophies and practices, policies, procedures, and actions intended to enhance people, workers, and society's welfare. Related to social justice and corporate responsibility.
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| Sustainability | In 1987, the World Commission on Environment and Development developed a definition
of sustainability that was included in its findings, which became known as the Brundtland Report. It stated that: Sustainable development meets the needs of the present without compromising the ability of future generations to meet their own need Although this definition has become widely publicized, the term sustainability is not limited to one precise definition. |
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| Value Proposition | ...is a program of goods, services, ideas, and solutions that a business maketer offers to advance the performance goals of the customer organization. (i.e. what value is the customer getting from the company?)
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