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SpaceShare - Sharing rides and business opportunities |
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One Green Company Marketing Another
SpaceShare builds carpooling and other “green logistics” tools for festivals and conferences, underwritten by sponsors. They’ll be helping make events green across the US, from Folklife in Seattle to Harmony and High Sierra in California to the Sun Festival in Arizona. Sponsoring the carpool system at an event is an opportunity for green companies to put their values and products in front of tens of thousands of LOHAS consumers. It’s an example of the new economy they aim to create:
environmental services funded by environmental marketing, the festival is greener at very little cost and the sponsor gets a more than fair ROI for their advertising dollar, no charity anywhere in the loop.
It’s also an opportunity for an individual interested in a career in green marketing: if anyone with an entrepreneurial streak and a knack for making connections would like to work on a budding green project, check out spaceshare.com
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