Marketplace (blog)

Buying green, but not for the planet Marketplace (blog) Jacqueline Ottman is a green marketing consultant. She says the trend mirrors the advice she's given clients for years. JACQUELINE OTTMAN: Leave the planets ...

Mother Nature Network

Is eBay green just a sheen? Mother Nature Network ?It is nothing new for companies to pick something they already do ? selling used products, in eBay's case ? and ?rewrap it in nice green marketing,? Casey ...

Black is the New Green: Marketing to Affluent African Americans Earthtimes (press release) NEW YORK - (Business Wire) Black is the New Green, (www.blackisthenewgreenthebook.com), the exciting new book by Leonard E. Burnett Jr. and Andrea Hoffman ... (BPRW) Black is the New Green: Marketing to Affluent African AmericansBlack PR Wire (press release) all 9 news articles »

How Green To Go? A Question Of Brand Management MediaPost Publications ... our creativity to connect the brands we represent with the overwhelming evidence that green marketing isn't just good business, it's a public mandate. ...

Treehugger

Co-opportunity by John Grant - Join Up For a Sustainable, Resilient ... Treehugger We're excited to welcome British author and green marketing guru John Grant back to the top of our reading list ...

Businesses warm up to green Times Herald-Record It's why the chamber chose the California-based firm Greenopia, a green marketing and research firm, as consultants for the event, said chamber President ...

Environmental Leader

eBay, Starbucks Launch Green Marketing Efforts Around Rainforest Environmental Leader eBay has launched two green initiatives aimed at positioning itself as a conservationist in the eyes of consumers. The online marketplace has unveiled a new ... EBay Highlights Conservation as a Benefit of Buying UsedNew York Times eBay 'Rewraps' Goods With Green CampaignTMCnet all 26 news articles »

Environmental Leader

Execs Share Best Practices in Carbon Management, 'Green' Marketing Environmental Leader When it comes to ?green? marketing, provide information about a product's environmental benefits close to the point of purchase. Make the message personal ... and more »

The New Green Marketing QSR magazine In terms of timing, Jeff Jensen, CEO of Vesta Green Marketing Solutions, advocates moving ahead with green initiatives now instead of waiting for ...

Tim Love of marketing communications conglomerate Omnicom has a really curious sounding designation. His business card says he is the Vice-Chairman, Omnicom Group, and CEO, Omnicom APIMA. What's APIMA, you wonder. Well, Love sure has a lovely explanation for that: AP stands for Asia Pacific.