More online press for GE on their Ecomagination campaign from Brandchannel, Interbrand's Branding newsletter., including a compare/contrast with Shell (Oil).

GE's launch of ecomagination marks a huge shift in multinationals' attention to green issues. Can a diversified global company convincingly show commitment to the environment without cynical charges of greenwash? A look at GE's initiative in the context of Shell's past experiences demonstrates some of the hurdles involved. Read more…

Update: iMediaConnection has some insight into the creative inspiration on the campaign. Read more