Paul H. Ray is a Co-Author of Cultural Creatives : How 50M people are changing the world. Ray described the attributes of Cultural Creatives that apply to green businesses. About half of Cultural Creatives are opinion leaders. "The people you most want to reach have an inner life - they often have some kind of spiritual concerns." They don't typically belong to a church or synagogue. The one and only demographic that stands out is that it is 60% women overall and 2:1 in the core group. In addition, Cultural Creative men participate in sharing the values that women are promoting.
Frank Lampe, of Conscious Media; Perry Goldschein, of SRB Marketing; and Randy Paynter, Care2.com spoke about strategies and best practices for web marketing to cultural creative and LOHAS customers.
Frank Lampe, Conscious Media; Jeffrey Hollender, Seventh Generation; Denise Hamler, Co-Op America; and Seth Bauer, Body & Soul Magazine spoke about their experiences in how to market to the mainstream LOHAS and cultural creative customer.
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