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Recent Articles - Blog
Analysis: Smart Growth Is Not a Partisan Issue PDF Print E-mail
Tuesday, 14 December 2004
Reported first by The Los Angeles Times, the seemingly incongruous fact that voters in 97 of the nation's 100 fastest-growing counties who backed conservative President Bush at the polls also passed multi-billion tax increases for land protection, transit expansion and growth management last month leads Michigan Land Use Institute Deputy Director and journalist Keith Schneider to the irrefutable conclusion that ''Smart Growth appears to be transcending partisanship.''
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Kevin Doyle, environmental career guru PDF Print E-mail
Tuesday, 14 December 2004
Grill an activist! Kevin Doyle, national program director at The Environmental Careers Organization, answered our questions, below; later this week, he'll answer yours. Hit him with the best you got. Send in your burningest questions by noon PST on Wednesday, Dec. 15, 2004. Grist will publish selected questions and responses on Friday, Dec. 17.
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Green Office Supply Roundup PDF Print E-mail
Tuesday, 14 December 2004

Debra's List provides such a good list of green office supply links (including recycled paper products)  that there's no need to re-do the work here. Here's the list

<A HREF="/simpleboard/Itemid,77/func,post/do,newFromBot/resubject,R3JlZW4gT2ZmaWNlIFN1cHBseSBSb3VuZHVw/catid,3/rowid,68/">Discuss this article on the forums. (0 posts)</a>

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Dot-Coms Are a Guys Best Friend PDF Print E-mail
Tuesday, 14 December 2004

A new survey released by AOL indicates that men will spend more money than women shopping online this holiday season.

Conventional wisdom might say that women would be the bigger online shoppers, and females do indeed comprise a greater number of online shoppers. However, it turns out that the average male spends more money shopping online per month than the average female — $204 to $186, respectively. The numbers are bigger, as is the margin, when looking at holiday gift shopping. The average male plans to spend more of his holiday shopping money online than the average female, by a 15% margin — $326 to $284, respectively.

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Free Local Listings on Yahoo and Google PDF Print E-mail
Thursday, 09 December 2004
Local Search is really becoming a major way for users to find businesses near them. This delivers more relevant results for users, and will continue to see rapid growth. It's becoming a new 'must do' in Internet Marketing, especially for businesses that sell locally.  Both Yahoo and Google now offer free basic listings. Read on to find out how you can list your business for free. 
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Major Corporations, WRI Announce Third Round of Renewable Energy Purchases PDF Print E-mail
Tuesday, 07 December 2004

WASHINGTON--(BUSINESS WIRE)--Dec. 7, 2004--The World Resources Institute (WRI) and members of its Green Power Market Development Group today announced 62 megawatts (MW) of new renewable energy purchases and projects.The announcement, made at the American Council on Renewable Energy's "Renewable Energy in America: The Call for Phase II" summit on Capitol Hill, brings the total purchases by the Green Power Group to 174 MW over three years. The Green Power Group is a unique commercial and industrial partnership dedicated to building corporate markets for green power. Its members are Alcoa Inc., Cargill Dow LLC, Delphi Corporation, The Dow Chemical Company, DuPont, FedEx Kinko's, General Motors, IBM, Interface Inc., Johnson & Johnson, Pitney Bowes, and Staples.

"Renewable energy is available, affordable and offers companies economic and environmental benefits today," said Jonathan Lash, president of WRI. "Natural gas prices, electricity reliability issues, and environmental concerns are all driving companies to diversify their energy purchases."

 

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The DMA Environmental Resource for Direct Marketers PDF Print E-mail
Tuesday, 07 December 2004

The DMA Environmental Resource for Direct Marketers, Third Edition, addresses the expansion of the environmental issue that has occurred since the second edition was published in 1997.

This book shows how environmental awareness, profitability, and corporate social responsibility aren't mutually exclusive -- that, in fact, they actually complement each other. Being aware of your operations' environmental impact, and responding appropriately, is simply good business and good corporate citizenship.

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Green At FedEx Kinkos PDF Print E-mail
Thursday, 02 December 2004

San Francisco - FedEx Kinko's, one of America's first businesses to implement an 'old growth free' policy, leads the retail paper market on the path to sustainability with the introduction of a new private-label sheet that substantially increases the recycled content of its standard behind-the-counter stock, the company's highest consumption area.

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What eShoppers Want PDF Print E-mail
Wednesday, 01 December 2004
Amazon founder spoke about how important word-of-mouth is:
"Word of mouth is becoming more powerful," [Bezos] said. "If you offer a great service people find out about it..." He predicted that for all businesses, the amount of money spent on marketing and advertising will decline while the amount spent developing better products or services will increase as a result. "If the successful recipe [today] is spending 70% of your money shouting about your service and 30% producing a better service, over the next 20 years that will reverse."

Advertising will not dissappear, however investments in customer experience are going to increase dramatically.

Keynote has surveyed the online retail industry and found the best practices and came up with the most important things you can do to keep online shoppers on your store, and buying. The report examines strategic issues facing the online retail industry,helping companies understand how effective their web sites are in comparison to top competitors and providing insights into how to improve. Keynote uses its proprietary software and a panel of thousands of real Internet users to gather the quantitative, qualitative and behavioral data that inform its reports.

Read more to find out some things you can do for your site, the study location, and some software that can help.

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Introducing LEED® for Commercial Interiors PDF Print E-mail
Tuesday, 30 November 2004
Following on the success of their other ecolabel certifications, The U.S. Green Building Council (USGBC) is pleased to introduce the brand new LEED® Green Building Rating System for Commercial Interiors (LEED-CI). Previously in pilot, the rating system has been balloted by the USGBC membership and is now a fully launched product. LEED-CI is the third rating system that has been developed by the USGBC following the LEED for Existing Buildings (LEED-EB) and LEED for New Construction (LEED-NC) green building rating systems.
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