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Recent Articles - Blog
Environmental News Network Print E-mail
Tuesday, 16 November 2004

ENN is a comprehensive environmental newswire network. Their news is syndicated in many outlets and websites, including the Sierra Club. They produce a 90 second radio spot called EarthNews heard on many CBS radio stations. Use this site for press releases about sustainable, green and organic products, and check out the press center to post your own.

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What is a Green Tag? Print E-mail
Tuesday, 16 November 2004

A green tag is formally known as a tradable renewable certificate. Other names are Renewable Energy Credit, Renewable Energy Certificate (REC or ‘rek’ for short), and in Europe they are often called Renewable Obligation Certificates.

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Organic Industry Stats Print E-mail
Tuesday, 16 November 2004
Detailed and useful stats about the growth of the organic industry, market size and growth, and recent headlines, from a conference website.
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Interview with a LOHAS Expert Print E-mail
Tuesday, 16 November 2004

Bill Capsalis talks about his experience with Gaiam.com and defining the Lifestyles of Health and Sustainability Concept (LOHAS). What is it? What is different about the LOHAS customer? What worked, lessons learned, what small businesses should consider, and the future of marketing.

IS: Tell me about your work experience in marketing and in general for sustainable business.

BC: I have over 22 years of corporate marketing experience at the level of VP of Marketing. In my early career I worked for a mail order work wear clothing company in Boston. After relocation to Colorado for a lifestyle change I began taking MBA classes at CU Boulder and networked my way into a job with a regional office of Kinko’s. I spent almost 12 years helping to build Kinko’s into a national brand servicing the commercial market and rapid expansion. It was one of those jobs that can make your career. After leaving Kinko’s I spent a couple of years in different industries. I finally landed in the natural products / sustainable world with Gaiam. I joined Gaiam as the VP of Marketing just before the company went public in 1999. Gaiam was small at the time but on an upward curve toward a multi-channel healthy lifestyle company selling through catalogs, the internet and at retail. Most of what I learned about the industry came from that experience and the success we experienced while I was there. I launched the Gaiam.com web site which was very successful in the first year of operations. We sold over 5,000 products set up in hundreds of categories for the LOHAS consumer.

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How to write copy that sells Print E-mail
Tuesday, 16 November 2004

Want to know the three best things you can do to write copy that sells? What two words that are the most powerful sales motivators? What is the one word that can increase your sales right away?

Learn how to write copy that sells. Better Writing with Benefits.

You don't have to be gimmicky or unethical. But it does help to give people what they are looking for when reading about your product. Learn how to do just that in this article and link directory.

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Greening venture capital: are clean technologies the next new thing? Print E-mail
Monday, 15 November 2004

In the wake of the dot-com bust, forward-thinking investors have been in search of the next big thing to revolutionize the economy while lining their own pockets. Many venture capitalists seem to be banking on the so-called "clean tech" sector--startups committed to sustainable practices and products, embracing such industries as alternative energy generation and water purification. Clean-tech companies are also emerging in the sustainable agriculture, manufacturing and transportation sectors. Today, the deals are flowing as both individual "angel" investors and well-established venture capital (VC) funds are wing for their piece of "clean tech."

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Companies Fail to Identify Key Social and Environmental Risks Print E-mail
Monday, 01 November 2004

But major progress reported by international survey of top corporate sustainability reports.

Boards are failing to disclose to financial investors how environmental and social issues pose strategic risks and opportunities for their businesses, according to an international review of corporate sustainability reports by SustainAbility, the United Nations Environment Programme and Standard & Poor’s. Risk & Opportunity: Best Practice in Non-Financial Reporting finds that only three reports of the Top 50 assess the balance sheet implications of key environmental and social risks, despite this information being increasingly important to analysts, investors, lenders, insurers and re-insurers.

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Great Market Research Report Site Print E-mail
Friday, 01 October 2004

If you have money to spend on market research reports, start here. It's the leading source for international market research and market data. Lists thousands of major research publications from most of the leading publishers, consultants and analysts. Provides you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. It's a ‘One-Stop-Shop’ for market research reports and industry newsletters from specialist research firms and niche market analysts

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More firms join UN push to be good corporate citizens Print E-mail
Monday, 19 July 2004

It started with a vision of what business could be. At the urging of United Nations Secretary-General Kofi Annan, 38 companies, including Nike and Volvo, embraced nine principles ranging from not hiring child workers to cutting down greenhouse gas emissions.

Now, five years later, some 1,500 firms have signed on to what has become the world's largest corporate citizenship initiative, the United Nations Global Compact, which held its first summit here last month. That explosive growth illustrates what many business leaders already believe: Corporate social responsibility is entering the mainstream.

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Lesson from the Green Graveyard: Focus on the Consumer Print E-mail
Sunday, 30 May 2004

A salient commentary on why green products succeed and fail, including an example of each case. Also included is a brief quiz to test yourself on your marketing. 

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